The Packaging

Our vision is less plastic: more fantastic.

We have a love/hate relationship with our product packaging. Whilst we love that it keeps our breads and biscuits fresh, and looks great, we hate that there’s nothing yet on the market that does the same job that’s easy to recycle – or better still, compostable.

But we are channeling those frustrations into a far reaching packaging project that will encompass more than just our goals for sustainability, and so far we’re making good progress. With 41% of the UK’s bread ending up as waste, our project is looking at innovative ways to extend shelf life and inventing new freezer-pack options, as well as better-for-the environment bags.

For now, you can find out where to recycle our packaging here

We’ll let you know when we have found the future!

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